CARING BEYOND SHIPPING:

BUILDING STRONGER RELATIONSHIPS WITH OUR CUSTOMERS.

CMA CGM Group Chairman and CEO, Rodolphe Saadé, has set a clear objective for all its teams: become customers’ preferred container shipping company.

To this end, CMA CGM recently launched a Customer Experience programme which has enabled the Group to re-evaluate how it interacts with its clients. Understand better, listen better, anticipate customers’ needs and improve their experience and satisfaction. This begins not only with better internal organisation, training and new IT equipment but also with new exclusive value-added offerings such as Serenity, Reeflex, and Smart Containers, as well as with logistics solutions adapted to customers’ needs. Whether on land or at sea, customers are more than ever at the heart of the Group’s strategy.

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