What are the Group’s advantages to help it navigate this crucial strategic shift?

We are surrounded by quality partners, particularly from our university, CMA CGM Academy. We practice open innovation with start-ups who serve as a great source of ideas. Above all, I believe that it is the men and women at CMA CGM who will bring us into the digital era. These initiatives, long-awaited by our customers, are also greatly anticipated by the Group’s employees. At the Digital Days recently held in Marseille, 85% of local employees turned out to discover the technologies of tomorrow! We aim to nurture a genuine innovative spirit throughout the entire company. Changing over systems and purchasing technologies is wasted if the employees aren’t on board. That is why I’m heading a department that combines information systems with a transformation strategy, with 8,000 employees under my responsibility. Digitalization impacts all of our projects! I invite everyone to join us on this transformative journey...

Why is digitalization so important to the Group?

It is one of our four strategic pillars. Rodolphe Saadé is a true believer and has invested lots of time and energy into the endeavour! CMA CGM structures its long-term tools (information sites, commerce sites, apps, etc.) to be ever more reactive in activities such as shipping, booking, etc. We want to become our customers’ ideal logistics partner by also offering on-land transportation of goods, and digitalization will help us reach this goal.

VIDEO DISCOVER THE BRAND NEW CMA CGM APPLICATION MOBILE

VIDEO DISCOVER MARIA THE NEW MULTIMODAL DELIVERY TRACKING APP BY CMA CGM

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