DIGITALIZATION: THE GROUP TRANSFORMATION IS UNDER WAY

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Digitalization has been a hot topic over recent years. It marks a major turning point in the evolution of the world’s largest groups. Digitalization represents, above all, a new way of doing business, a new way to process information. What does digitalization look like at CMA CGM? As a global policy, it has been implemented at all levels of the company, spearheaded by Rodolphe Saadé, who made it one of the Group’s strategic development axes. Objective: bring more added value to all of its clients on all four corners of the globe!

nternally, a global movement has been put in motion. The company has adopted new tools and

revamped its information systems–thanks to its partnership with international consulting leader,

Infosys–in addition to introducing new technology and next generation services. Step by step,

the Group’s tools and services have been digitalised to boost efficiency: augmented reality

glasses, mobile apps, e-commerce platform, smart containers, optimisation of the repositioning

of empty containers, navigational aid... The list is endless!

Externally, the Group is collaborating with several start-ups, purchasing capital through its CMA CGM Ventures investment fund. CMA CGM has encouraged digital innovation in the region through its support of Aix- Marseille French Tech, a key player in the field. The Group has also partnered with The Camp, an innovative campus located in the Aix garrigue which brings together large businesses, start-ups, instructors and researchers. CMA CGM has also joined forces with Carburateur, an incubator in Northern Marseille. The Group has even created its own start-up incubator: Ze Box will be launched in June 2018 at the “Aix-Marseille Cité de l’Innovation”; about a dozen start-ups are expected to take part as of its opening!

VIDEO MATHIEU SOMEKH PRESENTS ZE BOX

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