Rigorous steering
Steering the approach
The CSR approach is spearheaded by the Senior Management , and is
implemented in all the bank ’ s business lines through policies , systems and bodies
that take into account the various themes of Corporate Social Responsibility .
The CSR unit is in charge of the Group ’ s corporate social responsibility
approach . It is responsible for setting the Group ’ s CSR policy and overseeing and
coordinating it within the Group . It is also responsible for rolling out the Group ’ s
CSR roadmap , and for drawing up and monitoring annual CSR action plans .
Identifying priority issues
To identify the priority issues in its CSR approach and draw up its roadmap , the
Group relied on international CSR benchmarks such as ISO 26 000 , the United
Nations Sustainable Development Goals and a number of sectoral and national
standards , such as the roadmap for aligning the Moroccan f inancial sector with
sustainable development , which was made public on the sidelines of COP22 .
CSR issues were then prioritized , taking into account their importance for the
Group ’ s stakeholders and their potential impact on Attijariwafa bank ’ s medium -
and long - term business model .
27 CSR liaison off icers
appointed within the
bank in Morocco to
coordinate the approach
10 CSR liaison off icers
in subsidiaries in
Morocco and abroad
