29
Attijariwafa bank
Annual report
2021
2022
In addition to the MAD 14 . 2
billion in f inancing allocated to
very small and medium - sized
enterprises , Dar Al Moukawil
centers have stepped up their
non - f inancial , free - of - charge
support for VSEs and young
project leaders , whether or not
they are customers , in 2022 ,
with 250 , 000 VSEs supported ,
70 , 000 VSEs trained , and
23 , 000 advisory meetings held .
The Group also inaugurated 3
new Dar Al Moukawil centers
in Oujda , Nador and Laayoune ,
bringing the total number of
centers to 18 . In addition , the
daralmoukawil . com platform
was very popular , with 2 . 7
million logins and almost 19
million views on social media .
18 Dar Al Moukawil centers opened
since 2016
250 000 VSEs supported ,
including 40 % women
70 000 VSEs benef ited from
training
23 000 advisory interviews
2 , 7 million logins to the
daralmoukawil . com platform
Nearly 19 million views on social
mediax
DAR AL MOUKAWIL
A UNIQUE PROGRAM DEDICATED TO
CRAFTSMEN , SMALL BUSINESSES AND
PROJECT LEADERS
AN AUDIENCE OF 16 . 2 MILLION
FOR “ SAWT AL MOUKAWIL ”
Dedicated to project leaders and
small businesses , this weekly radio
show , developed in collaboration
with “ Medradio ” , focuses on the
issues facing VSEs and aims to
encourage and promote their
entrepreneurial initiatives . Dar Al
Moukawil advisors provide advice
and practical answers to the
audience ’ s questions .
QISSAT AL MOUKAWIL
INSPIRING SUCCESS STORIES
An innovative new concept of video
clips entitled “ Qissat Al moukawil ”
was launched in 2022 This is a
series of 15 success stories of
entrepreneurs who share the
problems they encountered in
managing their projects businesses
and the solutions they were able to
implement to overcome them
TESTIMONIALS - DAR AL MOUKAWIL
Listen to the podcast
HIGHLIGHTS OF THE ANA MAÂK AWARDS
Watch a clip
RECORD ATTENDANCE FOR THE
3
RD
EDITION OF THE ANA MAÂK AWARDS
WITH 5000 APPLICATIONS