Daring augmented hospitality
The world is changing before our eyes
and along arises a wealth of opportunities.
Today, a hotel is about more than just
a stay: it’s about new services, new ways
to offer personalized experiences and
unique emotions, with always the
exceptional standards of hospitality
that guests have come to expect from
AccorHotels. In short, our guests are
looking for augmented hospitality.
This is a far-reaching disruption for
our industry. It is a sea-change in the
relationship between hoteliers and
customers, one that creates new demands,
desires and needs. AccorHotels
has been among the first to embrace
this revolution by placing the customer
at the very heart of everything it does.
To that end, we have started making
our hotels even more customer-centric
and focused on the guest experience.
We have invested in businesses and
brands that can provide innovative extra
services to the Group and to our guests.
We are bringing our new partners, their
visions and skills into the AccorHotels
universe to create exciting synergies
with our core business, in the aim of
being the world’s hospitality leader.
HOTELS ARE MORE THAN EVER AT
THE HEART OF EVERYTHING WE DO.
Our role is to provide hospitality
expertise to all segments of the market,
from luxury to economy, Raffles to
hotelF1. In this respect, the reinforcement
of our distinctive portfolio with
the purchase of Fairmont, Raffles,
Swissôtel and the launch of our new
brand JO&JOE, testifies to our
continuing commitment.
“ The hotel will be a place to make your life easier and to best enjoy your time.”
Simultaneously, our acquisitions in
the lifestyle, luxury, private rentals,
collaborative workspaces, dining & event
and premium concierge-service sectors,
reflect our desire to expand the
AccorHotels ecosystem of services.
Because our conviction is that private
rentals and new workspaces are an
opportunity and a natural extension
of our core skills, we invested in
onefinestay and Nextdoor, which offer
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