Introduction The purpose of this document is to define the ingredients when producing communication elements for the Exide battery ranges. The goal is to maintain a consistent look and feel regardless of the media on which it appears (advertising, publishing, web, etc.).

The following pages will present the different elements in the chart and how they are used. The examples focus on printed media and the Exide brand is used as an example. For the other brands (Centra, Deta, Fulmen, Sonnak and Tudor) the general graphical concept is the same. It is only the colors and images that change. You find a description about their color set-ups in the colors chapter.

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